Alena Gusakova

Portfolio — 2026

Alena Gusakova

UX / UI designer

I design digital products from the first sketch to pixel perfect — at the intersection of research, interface and live metrics.

01

Selected work

Products under NDA — no company names, only the brief and what changed.

Case A
Fintech Product design UX research

E-commerce installments: Web, Mobile, POS

Lead designer on a fintech installment product — one scenario spanning site, mobile app and POS terminals in partner stores.

time to checkout
−58%
talk rate
83% → 98%
support tickets
−26%
Case B
B2B Dashboard Enterprise UX

Cloud PBX admin console

Back-office UI for enterprise telephony: call groups, IVR, routing, reports. Dense tables and complex forms without the noise.

Case C
GovTech Mobile Accessibility

Citizen cabinet for a government service

Mobile cabinet for millions of users: charges, payments, requests. Calm tone and simple navigation in a heavy domain.

Case D
Mobile Payments Concept

Pay-at-pump fuel app

US-market fuel payments: station map, fuel picker, mobile receipt. Fast path in three screens.

Case E
Fintech Mobile Design system

Multi-currency wallet

Cards, accounts and wallets in one screen. Compact transaction lists, clear transfers between products, refreshed card artefacts.

Case F
Healthtech Mobile Research

Doctor booking service

Doctors on a map, schedules, reviews and visit history. The specialist card got a rework — you finally understand who you're booking.

02

Experience

Seven years in product design — banking, telecom, mobile services.

  1. 2020 — present

    Lead product designer

    Fintech installment product across web, mobile and POS. Hypotheses, user testing on real customers, day-to-day work with engineering.

  2. 2019 — 2020

    UX designer — research & concepts

    Concepts and design for a major telecom operator and a bank, working as an external studio. B2B dashboards and consumer flows.

  3. 2017 — 2019

    Product designer — banking interfaces

    Mobile and internet banks, e-wallets, CRM. Fintech work with product lines reaching international markets.

  4. 2016 — 2017

    Mobile designer

    Mobile apps for food delivery, healthcare, maps and B2B services — agency model.

03

About the work

What I do

  • Design interfaces from wireframe to pixel perfect
  • Own quality of implementation together with engineering
  • Run UX research and land the findings in the product
  • Analyse user behaviour and feedback
  • Build interactive prototypes (Figma, Principle, InVision)
  • Take critique and turn it into decisions
  • Tell a hyphen from an em dash

What I'm learning

  • Product metrics — NPS, CSI, retention
  • Product strategy
  • Marketing and positioning across audience segments

Tools

Figma

Main tool for design and delivery

Principle

Interactive prototypes and micro-animation

After Effects

Motion and short video

Also: Adobe Photoshop and Illustrator — as needed for graphics and asset prep.

04

Get in touch

Open to product roles, consulting and the occasional freelance story.